Struggling to find your brand’s unique voice?
Maybe it’s time for a Tone Up.
Tone Up is a tone of voice and copywriting service which helps businesses write their own success story.
I’ll work with you to help you find your voice, identify the USPs that really matter, and create tailored writing resources to help you spread the word.
Prices start at just £600, and you can choose the level of support you need.
So whether you’re a florist that wants to be more Bloom & Wild, or an established company in need of a fresh new TOV, get yourself booked in for a Tone Up.
Three ways to Tone Up
Find Your Voice
COST: £600
Finding the right words to express what your business is all about isn’t easy – especially when you’re busy doing everything else.
We’ll figure out how you want to sound, and I’ll give resources to help you beautifully express yourself in your copy.
- One-hour online TOV development workshop
- Tone of voice and writing tips personalised to you
Raise Your Voice
COST: From £2k
Want to go more in depth? With Raise Your Voice, I’ll help you develop a refreshed TOV and create a guide that will act as a point of truth for anyone who writes for you.
I’ll also create copy examples across a range of channels to give you a head start.
- Full audit of existing copy
- One-hour online TOV development workshop
- Tone of voice guide with 3 TOV pillars, Dos and Don’ts, 3 x copy examples and style guide
Spread The Word
COST: From £50 per hour
If you need help embedding your new TOV across your business, I also offer writing skills workshops and personal one-to-one copy advice to train your staff.
Or, if you’d prefer ongoing copy support, I can write your website copy or work on specific projects to help bring the new TOV to life.
- In-person or online group workshops
- One-to-one online copy clinics
- Ongoing copywriting support services/retainers (POA)
Who you’ll be working with
Me!
Hi, I’m Lucy Sweet.
I’m a senior copywriter and TOV consultant based in Glasgow, with three decades of writing experience.
I’ve put tone of voice on the menu for Ask Italian, created dazzling copy for British lighting brand Anglepoise, distilled a new direction for Loch Lomond and Rosebank whiskies and taught Glasgow Clyde College about TOV. And I can do the same for your business.
Check out my work:
TONE UP 